I guess the creative director was inspired from some profile pictures on the facebook of people taking pictures of themselves to make this new C&F campaign, and he took the slogan "Love Yourself" from an old Rio Sul Shoping center campaign .
Do we need this slogan in Lebanon "Love yourself"? i don't think so because
· We are falling in love with ourselves
· We never criticize ourselves
· We are always positive even during the war
· We trust ourselves
· We are the most beautiful people in the world (thank you to the plastic surgeries)
· We know how to relax in the best spa in town.
In my opinion we should raise another slogan: "too much love will kill you" :O)
8 comments:
LOL that's so funny! you rock
Well spotted Joe!
Why people take pictures of themselves by the way on facebook???
LOL @Chicha narcissist people do it often :)
I like your your blog joe
Hilarious, the art director 3anjad te3eb ktir ya3ti il 3afye, Salemli 3lei
Great post Joe!! What is unfortunate about this, is that C&F's target audience will likely relate to this campaign as this is what they spend their time doing! Loving themselves on facebook! It's lame I know, and the Creative Director should have come up with something a lot better. Oh well.
@sam @sandra: Thank u :O)
@chicha i guess ary have the answer :O)
@cm wosel
@i agree
@danielle Thank you for your comment! I agree
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